Each year, thousands of students across Nova Scotia rely on a school bus to deliver them safely to and from school. ThreeTon worked with the Nova Scotia Safety Council to create the "Be Aware, Cross With Care" campaign. The main driver was a website designed to provide a fun place for children to learn about safety rules, as well as serve as the 'go-to' site for parents who would like information on school bus safety issues.

ThreeTon created Sam & Sarah, two knowledgeable children who take you step by step through an interactive bus ride experience - safely. The program was extended into the classroom through an in-class program supported by a children's contest. The campaign's success attracted its lead sponsor, The Insurance Bureau of Canada, and further development of franchising the program throughout Canada is currently being discussed.

Visit the site at www.schoolbussafety.ca