Originally, the Nova Scotia Association of Social Workers' (NSASW) main role was to maintain a registry of members as well as a registry of social workers in Nova Scotia. With over 1,500 members practicing in Nova Scotia, the Association has evolved to become the advocacy and voice of its members. When the opportunity to host the National Conference arose, the Association turned to ThreeTon. Through the process, ThreeTon developed an event theme and all visual communication pieces for the national conference.

Recognizing the importance of the role of the Association for its members, more tools to better communicate with those members were developed including website, newsletter and our email marketing tool.